The General Data Protection Regulation (or GDPR) is a regulation that aims to give you more control over your personal data.

Businesses must now ensure that all personal data is gathered legally and under strict conditions. Under GDPR, organisations are obligated to protect it from misuse and exploitation and respect the rights of the people the data belongs to.

The GDPR extends personal data from your name, address and photos to any sensitive data that can identify you such as your religious beliefs or genetic data.

Who does GDPR apply to?

The GDPR applies to any organisation that collects or processes the personal data of UK residents, regardless of where that organisation is located or where the data is stored. Following Brexit, the UK GDPR is part of UK law.

When did GDPR take effect?

UK GDPR took effect on 1st January 2021 and will run alongside the Data Protection Act 2018.

What does GDPR mean for individuals?

The GDPR empowers individuals by giving them control of their personal data and transparency in how it is used. GDPR gives people the right to know how their data is processed and in some circumstances the right to be forgotten if they no longer wish for their details be held by that company. Greater control for people, and accountability of data handlers will mark a step-change in the management and commercialisation of personal data.

How and where does it impact Aerial Direct services?

Aerial Direct predominantly operates in a business to business (B2B) environment. Where individuals either as part of an organisation such as a Director or as a Sole Trader whereby the individual is the business, we only assess the capability of the business entity to conduct and continue to conduct business and fulfil contracts based on historical relationships, interest and/or consent. As such the type and quality of data provided to customers will not change after the introduction of GDPR. Where data collected by Aerial Direct or any of its Direct Marketing Agencies has been determined as unsuitable for use or does not appear to have an appropriate lawful basis this data will be deleted.

Aerial Direct’s view on GDPR.

We believe better transparency, better security and better control for all individuals, at a time where we all rely on sharing, storing and processing information for the greater good of customers, businesses and the economy all contribute to building and maintaining trust, present and future.

As a Telecommunications company and O2 Direct Partner, Aerial Direct operates predominantly as a business-to-business organisation on the basis of legitimate interest. For more information on how personal information is stored, processed or marketed to, please see our Privacy Policy.

If you have a question about Aerial Directs’ compliance with GDPR or other privacy regulations, who should you contact?

Please contact our Data Protection Officer for more information. This can be done by emailing [email protected] or by writing to the following address.

FAO Data Protection Officer
Aerial Direct Limited
1 Barnes Wallis Road
Fareham
Hampshire
PO15 5UA